The Business Building Boutique
Take-What-You-Need Business Coaching For Coaches Who Want to Build a Profitable, Sustainable, & Consistent Coaching Business
(Without the Big Commitment or Price Tag)
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Meet your Coach and find out how to make the BBB work best for you based on the specific support and guidance you're looking for.
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“I’ve taken lots of business training as a coach, including Marie Forleo’s B-School and one of Jenna Kutcher’s programs. BBB with Wendy is better than all of them."
It’s more comprehensive, more intimate, and way more valuable to a solo coach looking to build a profitable business they love! No one can replicate the special sauce of coaching, community and content that Wendy offers.
I credit it for helping me properly price my services, run two successful group coaching programs, and launch a podcast!”
-Christy Osborne, Certified Coach and Author
How the BBB Works
What's Inside The Business Building Boutique?
A La Carte, Take-What-You Need Style Business Coaching to Build a Profitable, Sustainable Coaching Practice
✔ 101 Series: Strengthen your foundations, create a clear business plan, and lay the groundwork for a coaching business you love.
✔ Advanced Courses: Expand into group coaching, scale your offers, create passive income, and become an in-demand expert in your niche.
✔ All Access Pass: Get ALL my coaching business courses, at more than 30% off!
✔ VIP All Access: Everything In the BBB + 6 Private Coaching Sessions to help you get clear, move fast, and create results in a fraction of the time.
Hi! I'm Wendy McCallum.
I'm a former corporate commercial lawyer turned business coach.
For the past 16+ years, I've been running a profitable coaching business and mentoring loads of coaches along the way.
I've built everything you see on this page from scratch — not from a beach in Bali with a team of 12, but from my home office, one client at a time, using the same strategies I teach.
I'm not a guru. I'm not an influencer. I'm a coach who figured out how to build a business that actually works, and I've spent the last six years helping other coaches do the same.
These courses represent the best of everything I've learned — and everything I wish someone had handed me when I was starting out.
Here's what I know after 16 years: most coaches don't struggle because they're bad at coaching.
You're struggling because no one taught you how to actually run a business.
You finish your certification, hang out your shingle, and then spend months piecing together strategy from free content, conflicting advice, and expensive programs that promise the world but deliver mostly "mindset work" and vague talk about abundance. Meanwhile, you've got bills to pay and clients to find.
The Business Building Boutique exists because I know there's a better way.
Honest, practical, proven strategy — the same stuff I've used to build my own six-figure coaching business — organized so you can access exactly what you need right now, without committing to a massive program or remortgaging your future on someone else's promise.
Whether you're starting from scratch or looking to scale what you've already built, everything here is designed to move the needle in your business today.
The BBB cuts through the noise and makes it easy to take your next logical step, so you can move forward consistently, one day, week, month at a time, with results that show up in your bank account.
What's inside the Business Building Boutique?
ALL the intel you need to build a profitable, streamlined coaching business that lights. you. up.
(In an a la carte style menu that meets you where you are.)
—BEST FOR BEGINNERS—
The 101 Series:
For the Coach Who’s Just Starting Out, Building Your Foundations, & Wants a Clear, Strategic Plan to Start Coaching With Confidence
LAUNCH FUNDAMENTALS
⭐ Take the guesswork out of choosing your business name, domain, branding, and more. Make a strategic decision you can stand by, and move forward to the work that actually gets you paid.
⭐ Demystify tech, learn what tools you actually need, and implement a simple business admin system.
⭐ Get everything you need to start offering your coaching services and land clients right out of the gate!
>> GET LAUNCH FUNDAMENTALS
(US & INTERNATIONAL)
(Canadians - register in CAD here.)
1:1 Coaching 101
⭐ Get a simple formula to confidently price your 1:1 coaching services (without the guesswork or the underpricing)
⭐ Get testimonials that do your selling for you (even if you only have a few clients at first)
⭐ Learn to onboarding and offboard clients like a total pro (this is KEY to getting referrals and build your client base!)
>> GET THE 1:1 COACHING COURSE
(US & INTERNATIONAL)
(Canadians - register in CAD here.)
Group Coaching 101
⭐ Design a group coaching experience that positions you to make a bigger impact (and more profit!) while working fewer hours.
⭐ Choose the right style of group program for you, your business goals, and your niche.
⭐ Learn best practices and pro tips for running effective, engaging, powerful group coaching sessions.
>> GET GROUP COACHING 101
(US & INTERNATIONAL)
(Canadians - register in CAD here.)
MARKETING FOR COACHES
⭐ Build a marketing plan that doesn't depend on the algorithm, trends, or going viral.
⭐ Create content and messaging that deeply resonates with your dream clients, so client attraction becomes a breeze.
⭐ Get a simple, sustainable marketing system so you can stop posting and praying—and show up online strategically, without getting overwhelmed.
>> GET MARKETING FOR COACHES
(US & INTERNATIONAL)
(Canadians - register in CAD here.)
—BEST FOR SCALING—
Advanced Courses:
For the Coach Who’s Ready to Scale With Passive-Income Courses, Create Higher-Value Programs, & Grow to 6-Figures (Or Beyond!)
The Masterclass Vault
⭐ Get my FULL library of live masterclasses—35+ in-depth trainings and workshops that will help you expand in virtually every arena of business. (NOTE: Sold independently, these trainings are valued at $1,000... and I don't sell them independently. This is the only way to acces them. Buying them together in this vault is an absolute steal.)
⭐ Get exclusive access to trainings from me that ONLY exist in this vault... PLUS learn from dozens of experts hand-selected by me to share their expertise in this library.
⭐ Sharpen your skills around social media, copywriting, email marketing, money mindset, pricing, running live events, using AI ethically and effectively... and soooo much more
>> GET THE MASTERCLASS VAULT (US & INTERNATIONAL)
(Canadians - register in CAD here.)
The Confident Coaching Skills Intensive (CCSI)
⭐ Hone your coaching skills and become a stronger, more confident mentor.
⭐ Stop second-guessing yourself on client calls and feel like you KNOW how to show up to support your people.
⭐ Feel comfortable coaching outside of your niche, so you can walk your clients through the broad array of issues that can surface during coaching sessions.
⭐ Design higher-value programs and deliver more transformational services—so you can get more referrals, charge higher rates, and stay booked with premium clients.
>> GET THE CCSI
The Coaching Course Creator (CCC)
⭐ Get a complete, step-by-step system for turning your expertise into a profitable, sellable course—from nailing your idea, to structuring your content, to launching with confidence.
⭐ Break the course creation process down into bite-sized actions, so you can zero-in on what people really want to know, and how to most effectively delivery it for a great course experience.
⭐ Go from "idea" to generating passive income with your course in as little as 8 weeks.
>> GET THE CCC
—MOST POPULAR—
💎 ALL ACCESS PASS: Get EVERYTHING Inside the BBB & Save 34%
Every 101 course, every advanced program, the entire Masterclass Vault, ALL at one easy, accessible investment.
Buying everything individually would cost well over $2,000. This pass saves you more than 30% and ensures that you always have your next best step right in front of you.
>> GET THE ALL ACCESS PASS (US & INTERNATIONAL)
(Canadians - register in CAD here.)
—BEST VALUE—
👑 VIP ALL ACCESS: Everything Inside the BBB, PLUS 6 Private Coaching Sessions.
VIP All Access is for the coach who wants to move FAST. You’re done playing around and want to create transformational results, in a fraction of the time.
With this program, you get the complete BBB library—PLUS personalized coaching, accountability, and guidance through 6 private coaching sessions.
6 coaching sessions with me are typically $1,500 on their own. Bundling all the courses and a coaching package together saves you nearly $1,000 and sets you up with the mentorship you need to create massive momentum in your business.
>> GET THE VIP ALL ACCESS PACKAGE + 1:1 COACHING (US & INTERNATIONAL)
(Canadians - register in CAD here.)
“BBB is GOLD for a hungry new coach!
When I first heard about BBB, I thought this would be a great way to boost my business after completing my certification… and it has exceeded my expectations!
ALL the pre-recorded modules are fabulous, and having access to Wendy’s Time-Saving Tools & Templates has been so helpful...
After BBB, I feel confident in my skills as a coach and a business owner. It’s crazy to think that three months ago, I was terrified of even showing up on social media… Now, what used to be stressful and scary is joyful!”
—Charlotta Gustavsson, Certified Coach
"Start here. Lay your foundation right. Wendy is successful, professional, and knowledgeable... Her methods enable her clients to save precious resources and avoid the pitfalls and mistakes that cost time and money. Succeeding as an entrepreneur requires you to be at your best, and BBB's tools and resources help you at every step of your journey."
Suzanne, Certified Coach
“A MASSIVE shift… I’m so thankful!”
I was feeling stuck in my business. I had done all the ‘basics’ but couldn’t shake that, ‘What now?’ feeling. I had a lot of ideas but clue how to execute them.
BBB was the ‘how to’ I was looking for. Wendy’s simple tactics make it easy to stay on track and implement. She’s done what you want to do successfully, and her coaching leaves you feeling empowered with practical action items."
Rina Bowring, Certified Coach
“BBB is practical, clear & easily digestible. It’s helped me make sure I stay on track in building my coaching business.
BBB helped me get back to basics, remove the guesswork, and start to strategically lay my business out.
Wendy’s shared experiences—her mistakes, do’s, and don’ts—are invaluable. Getting her perspective as an experienced coach and successful business owner is reassuring, and the layout of the program is great."
Susan Hodgson, Certified Coach
Wait... is this same as the Business Building Bootcamp?
Who is this program for?
What if I'm not certified yet?
Is BBB open to other types of business owners besides coaches?
What if I've already launched, does this course still make sense for me?
What's your coaching style?
How long will I have access to the content?
Can I upgrade to All Access after I've already purchased a course?
Take Your Next Step to a Profitable Coaching Business Inside The Business Building Boutique
A La Carte, Take-What-You Need Style Business Coaching to Build a Profitable, Sustainable Coaching Practice
✔ 101 Series: Strengthen your foundations, create a clear business plan, and lay the groundwork for a coaching business you love.
✔ Advanced Courses: Expand into group coaching, scale your offers, create passive income, and become an in-demand expert in your niche.
✔ All Access Pass: Get ALL my coaching business courses, at more than 30% off!
✔ VIP All Access: Everything In the BBB + 6 Private Coaching Sessions to help you get clear, move fast, and create results in a fraction of the time.
Want to add 1:1 support?
Book a free call and let's see if we're a good fit. I can also help you sort out which courses or access pass are the best fit for you.