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You Can’t Wish Your Way to a Wildly Successful Coaching Business... 

(Sorry, Manifestation Gurus!)

 

…But With the Right Practical Strategies & Proven Systems, You CAN Build a Profitable, Sustainable Coaching Business You Love. 

 

THE BUSINESS BUILDING BOOTCAMP

6 months of practical support to build a coaching business that makes real money and creates real impact—without the BS.

JOIN THE BBB

What if instead of...

 

Stressing about where your next client is coming from… 

→ You could consistently attract your dream clients, fill your programs, and 2-3x your current profits?

 

Spiraling in self-doubt and overwhelm…

→ You could get radically clear on your vision, claim the life you really want, and build a coaching business that supports it ALL.

 

Cobbling a “business strategy” together from free content and $27 courses…

→ You could get personalized, high-touch, and consistent coaching tailored to YOU and your unique business goals.

 

Feeling like yet another voice in the crowd…

→ You could stand out in your space, own your one-of-a-kind voice and POV, and leverage your YOU-ness into a memorable, magnetic coaching brand.

Begging for PTO or stressing about lost opportunities while on vacation… 

→ You could fill your business with realistic passive and recurring revenue sources that frees up more of you precious time and energy. 

 

Scrolling at 11 pm, wishing you could figure out what those coaches have that you don’t… 

→ You could say F* the algorithm, build your business your way, and sleep restfully knowing you’re THRIVING in alignment with your purpose. 

 

I'M SO READY - LET'S GO!
“I’ve taken lots of business training as a coach, including Marie Forleo’s B-School and one of Jenna Kutcher’s programs. BBB with Wendy is better than all of them."

It’s more comprehensive, more intimate, and way more valuable to a solo coach looking to build a profitable business they love! No one can replicate the special sauce of coaching, community and content that Wendy offers. BBB fills every single gap that you need to get up and running – it’s SUPER valuable. I credit it for helping me properly price my services, run two successful group coaching programs, launch a podcast and organize my business so that it’s working for me!”
-Christy Osborne, Certified Coach and Author

 

Leaving behind the ‘safe’ and ‘familiar’ to take a risk on your coaching dreams takes GUTS.

The sheer fact that you’ve hung out your shingle and landed on this page tells me you’ve got:

✔ An intense drive to change your life.

Whether you’re looking to leave corporate behind, travel the world, spend more time with your kiddos, make millions, or something else entirely… You’ve got BIG dreams, and you know coaching is the key.

✔ A burning desire to make a difference.

No run-of-the-mill, boring desk job will do for you. You want meaning. Purpose. Passion. Freedom. A career where you’re exercising your unique genius day after day. A business that lights you tf up.

✔ Years of valuable expertise and experience.

You might be a new coach… but you’re no new kid on the block. You’ve been a powerhouse in past careers—and even though you may feel you’re ‘starting over’, you’ve got HEAPS of talent and genius to bring to the table.

✔ A story that could put some TEDx talks to shame.

Your drive to coach others stems from having created massive transformation in your own life. You BELIEVE wholeheartedly in the power of your work, because you’ve EXPERIENCED it for yourself. You’re ready to develop a clear, magnetic coaching brand, so you can spread your message far and wide.

✔ Courage, determination, and your sights set on success.

You’re ready to set self-doubt, overwhelm, and uncertainty to the side… and step into a way of doing business that brings the profit, stability, and confidence you’ve been craving.

But your first few steps into this new foray?

Let’s just say building a million-dollar business from a beach in Bali isn’t as easy as social media makes it out to be.

✔ You've spent boatloads of money getting certified...

...But contrary to what may have been promised, clients aren't exactly knocking down the door. You need to start turning a profit, STAT—but you're (understandably) uneasy about continuing to invest when you're not seeing regular revenue.

✔ Every "expert" is selling you a different magic formula.

Post 3 Reels a day! No wait—focus on your email list! Actually, you need a podcast! Or maybe you should be on TikTok? The advice is EXHAUSTING and leaves you feeling “busy” even when you have no sales to show for it. 

✔ You're tired of getting battle plans from people who haven’t seen the trenches in a decade. 

That coach who built their audience when Instagram was chronological and online courses were the new It Girl? 

The “guru” who got lucky and launched their business right as everyone was flush with c*vid stimulus cash and free time? 

Great for them. But their strategies don't work in today's algorithm-obsessed, attention-scattered, economically anxious, and increasingly skeptical market.

✔ You constantly compare yourself to other coaches.

How are they selling out their programmes? What do they know that you don't? You try not to let comparisonitis weigh you down, but some days, it's enough to paralyse you entirely.

✔ You feel like you're spinning your wheels and making zero progress.

Your "dream business" has unravelled into a never-ending to-do list. You're committed to the vision—but you're so. freaking. done. with being stuck in overwhelm, burnout, and uncertainty.

✔ You don't feel like anyone in your circle really "gets" what you're trying to build.

Your friends and family are supportive... but they don't see the vision the way you do. You have TONS of big ideas and no one to bounce them off of.

You're craving community, direction, and meaningful connection with others who are walking this same path.

✔ You're overwhelmed by ALL the conflicting advice.

Should you be filming Reels and TikToks? Running ads? Growing an email list? Launching a scalable group programme? Starting a podcast? Healing your money blocks? Argh! You don't know where to put your energy, or who to trust.

WHAT NO ONE IS SAYING:


The coaching industry has changed dramatically in recent years. 

Our world has changed, the economy has changed, and consumer habits have changed.


The way we approach business needs to change, too.


🙅‍♀️ Anyone who’s selling you the same canned strategies they were using in 2020 is just trying to make a quick buck off of you. 

🙅‍♀️ Most cookie-cutter business “solutions” don’t solve anything. 

🙅‍♀️ You probably won’t scale to 7 figures in your first year. 

🙅‍♀️ Healing your limiting beliefs won’t change your checking account balance.

‼️ The thriving coaching business you’re dreaming of will require you to show up, roll up your sleeves, and put in some real effort. Especially in the early days.

A lot of the "manifest millions overnight while you nap on the beach" promises that are rampant in this industry are NOT REAL.

 

BUT HERE'S THE GOOD NEWS

It is still possible to: 
✨Build a meaningful, lucrative coaching business you love
✨Create sustainable systems that eliminate hustle
✨Make a great income doing your soul’s work

(I know this for a fact, because I help coaches do it every single day.)

There is a predictable, profitable path forward—and you don’t need to work 60+ hours a week, build an expensive team, or drop $25k on private mentorship to get there.  

What DO you need?

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CLARITY on what really counts—so you can stop spinning your wheels and spend your time on high-return activities and start turning a profit, ASAP.
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COACHING from someone who’s done exactly what you hope to do, offers boots-on-the-ground guidance, and can massively accelerate your growth.
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COMMUNITY support from other coaches who will validate your experiences, value your big ideas, and hold you accountable to your vision when the going gets tough

I should know.

From building my own wildly successful coaching business, to mentoring hundreds of humans on this path, I’ve seen firsthand what it really takes to ‘make it’ as a coach.

Hey there, I’m Wendy McCallum.

I help coaches master the ‘business’ of coaching, so you can earn more money doing life-changing work you truly love.

But I defiiiniiiittellyyy didn’t get here overnight!

In fact, when I first left my career as a lawyer (because burnout is a b****) and decided to make a go of coaching…

…I floundered. Big time.

From spending tens of thousands of dollars on expensive advisors and consultants—to spending countless hours on stuff that didn’t matter (hello, cute-but-confusing business name and fancy branding)...

…I learned all the ‘what-NOT-to-dos’ of starting a coaching business firsthand.
It worked out for me in the end. Today, I’m proud to say I…

✔ Earn more than I ever did as a lawyer (because I finally cracked the code on turning a great profit as a coach!)

✔ Serve a thriving community of brilliant, inspiring coaches doing life-changing work in this world.

✔ Am more than 6 years alcohol-free: a separate-but-important win that followed when I decided to take my dreams seriously—and start filling my soul, not my wine glass.

✔ Have built a coaching business that aligns with my desired lifestyle and brings me immense joy.

...And that I’ve helped so many new coaches do the same.

I took the long road so you don’t have to.

The Business Building Bootcamp is about short-cutting your path to success and accelerating your growth—so you can get:

👉 A straightforward, painless path to profit—even if you don’t currently have much of a following or a client base.

👉 Accessible, impactful coaching from someone who’s been where you are and can outline the precise next steps you need to take to reach your goals.

👉 A customizable, tailored-to-you growth strategy—so you can swap cookie-cutter courses for real community, real mentorship, and real results.

THIS is the program I desperately wish I’d had when I was first starting out.

>>> Want practical strategies that get you closer to your revenue goals?

>>> Ready to stop stressing about how you’ll fill your programs, and build a raving audience who can’t wait to buy from you?

>>> Excited to step into the level of success you dreamed of when you first started your certification?

You’re in the right place!

GIVE ME THE DETAILS!

“I’ve grown my business substantially, ran my own retreat, and now I’m writing a book!

I’ve been a member for one year, and I credit Wendy with helping me brave enough to go after the business I really wanted. She knows her stuff, and it’s great learning from someone who already has a successful coaching business.”

Tabbin Almond, Wine to Water Coaching

“Joining has been the BEST decision for my coaching business.

Wendy’s guidance always leaves me feeling ‘lighter.’ She’s provided me with clarity on many different kinds of business challenges.”

Lorna Wilson, Senior Certified Coach

“After completing my certification, I felt like a fish out of water… Now, I’m so much more confident in my ability to grow a successful coaching business.

I finished my certification and got completely overwhelmed. I wasn’t sure what to do next. For 8 months, I tried to start my business—but I didn’t know how and wasn’t confident. 

BBB was just what I needed to move forward. Every coaching call has been outstanding. The tips and tricks are a massive time-saver. And I love that Wendy breaks the coaching groups into small, intimate circles.

As a coach, Wendy is incredibly generous with her time and talents. She cares about you and is genuinely invested in seeing you succeed. 

In BBB, I’ve learned to value what I have to offer…and I know how to make money as a coach!”

Amy Edwards, Certified Coach

What if you could...

…Make More Money?

…Start Changing Clients' Lives?

…Create Sustainable, Scalable Coaching Success?

…Not after a few years of trial and error—but right NOW?

It all happens in BBB.

Our results-focused community is where new and up-and-coming coaches come to get unstuck, get a strategic action plan, and get the ball rolling toward your long-term business goals.

Inside, you’ll…

Start where you are and uncover personalized next steps to bring in more profit, pronto—so you can step into your identity as a BUSINESS owner, not a hobby coach.

Get a clear plan to launch and fill that awesome program you’ve been noodling + book a steady stream of dream clients, so you can create a sustainable revenue plan.

Tap into a sales approach that feels natural and easy, instead of stressful and salesy (yes, even if you think you *hate* selling!)

Implement simple systems (using done-for-you templates) that take the stress of running your business and create a top-notch experience for your clients.

Collect amazing client testimonials using my time-tested feedback-gathering formula, so you can stop trying to ‘convince’ people to work with you… and let your results do the talking.

Create a schedule to steadily grow your business week after week—without packing your laptop every time you leave the house, missing your kid’s ballgame, or sacrificing your weekends.

Take charge of your own success and start making the BIG impact you dreamed of when you first considered leaving your day job—with the money to match.

AKA, everything you need to:

STOP

❌ Spinning Your Wheels

❌ Spiraling In Self-Doubt

❌ Stressing About $$$

START

🎉 Confidently Serving Clients

🎉 Filling Your Programs

🎉 Making Consistent Profit

Launching & Growing a Successful Coaching Business Isn’t About ‘Secret Sauces’ or ‘Magic Formulas.’

 

It’s as Simple & Straightforward as Having Access to the Right Mentorship, Tools, & Strategies—And Knowing Exactly How to Leverage Them to Get Where You Want to Go.

The BBB is packed with ALL the intel you need to build a profitable, streamlined coaching business that lights. you. up.

 

Inside, you’ll find…

WEEKLY OFFICE HOURS | LIVE COACHING

DIY-ing a strategy out of prefab courses can only get you so far. That’s why live, small-group coaching is at the heart of BBB.

Every single week, you’re invited to open Office Hours coaching. Our group coaching is truly intimate and high-touch—at most, we typically have 6-12 people on a call—so you'll have PLENTY of space to get the support you need.

On these calls, you can:

⭐ Get direct support from me, in an intimate cohort of other coaches. I intentionally keep coaching groups small so you can get the attention and support you need to make SERIOUS progress!

⭐ Have a chance to ask specific questions and get personalized feedback. Coaching sessions are a #NoGatekeepingZone. No question is off-limits. These sessions are designed to keep you clear on the path ahead + consistently moving forward.

⭐ Get replays of other coaching groups’ calls. To keep your experience high-touch, I offer multiple office hours call options to ensure an intimate coaching circle. But with these replays, you’re still welcome to learn from the ENTIRE Business Building Bootcamp community’s experiences and challenges!

THE BBB ACCELERATOR

Have a question or a challenge between coaching calls? Never fear—you have an easy-to-navigate, in-depth library of coaching business content at your fingertips! LOADED with take-what-you-need style trainings, the Accelerator is a comprehensive, virtual toolbox where you’ll find:

⭐ Straightforward, bingeable videos on hot topics like building your coaching brand, growing your email list, showing up on social media (without losing your mind), streamlining your systems, launching new programs, developing irresistible offers… and SO much more.

⭐ Startup Launch Kit packed with apps, systems, and done-for-you templates to get your business launched and profitable in a fraction of the time.

⭐ Time-Saving Tools & Templates to make every aspect of running your coaching business a breeze. Need help staying organized? Ready to create a luxurious onboarding experience? Want to take back your time with efficiency and productivity tools? You’ve got access to all this and more!

⭐ Masterclass Vault packed with in-depth trainings courtesy of Yours Truly and some of my most brilliant peers and colleagues. Get access to exclusive masterclasses on marketing, storybrand writing, social media, basic bookkeeping, profit-first strategies, and more.

MONTHLY MEMBERS-ONLY MASTERCLASS

Each month, you'll get exclusive access to a LIVE masterclass on a subject hand-picked to help BBB members overcome obstacles and reach your goals faster. 

MONTHLY COPY CLASS

Each month, you'll have a chance to submit drafts of your marketing or website copy for constructive (and kind!) critique. I’ll recommend key edits and offer suggestions for how you can strengthen your messaging to call in your ideal clients.

VIBRANT COACHING COMMUNITY

Something crazy powerful happens when coaches join forces in the name of encouragement, accountability, and collaboration. One of the richest parts of the BBB experience is our community membership, where you’ll get private access to:

⭐ Facebook-Free Virtual Coach Community, where you’ll be able to connect directly with your entire BBB community. Forge lasting relationships, find support from others in your same boat, and enjoy being part of a circle of powerhouse visionaries who ‘get it.’

⭐ Q&A Opportunities. Have a question between calls? You’re always welcome to post your questions in the community, so you can crowdsource inspiration, stay unstuck, and easily build momentum in your business.

⭐ Community Book Club, to further your personal and professional development. Throughout the year, we’ll gather occasionally for (totally optional) book club meetings, where we’ll discuss our biggest learnings and takeaways from selected readings.

“BBB saved me so much time and helped me focus on what matters.

There’s a lot to consider when starting a business. It can be overwhelming! I love that BBB is set up as a series of easy-to-follow lessons with practical advice, tools, and templates, that I can refer back to as I grow. I never feel overwhelmed by the density of the content, and I’ve gotten a TON of value from the program.”

Rachel Layton, Certified Coach

“Like a Cliff’s Notes Guide For Starting a Coaching Business.”

I’m a busy corporate professional who’s starting to coach as a side-gig. I didn’t have time to figure out the business on my own. Wendy showed me what’s critical vs. what’s nice to have (or of no value at all). BBB is like having a 1-2-3 setup guide… and I love Wendy’s No-BS coaching approach.”

Amy-Melinda McDonnell, Certified Coach

IT DOESN'T HAVE TO BE SO HARD!

In a Nutshell? BBB Is Your All-In-One Coaching Business Growth Hub.

With Hands-On Coaching & an Expansive Content Collection, You’ll Master…

Launch Fundamentals

What we'll work on:

✔️ Your business name, domain, and branding

✔️ Contracts, legal pages, and bookkeeping

✔️ How to get started marketing yourself

Building a Successful 1:1 Coaching Practice

What we'll work on:

✔️ How to price your services

✔️ Getting fantastic testimonials

✔️ Onboarding and offboarding clients

Nailing Your Group Coaching Practice

What we'll work on:

✔️ Choosing a type of group coaching program

✔️ Tips & best practices for live group coaching

✔️ Powerful coaching questions

The Art (& Strategy) of Podcasting

What we'll work on:

✔️ How podcasting helps you gain visibility

✔️ How (and when) to start a podcast

✔️ How to get on other podcasts

Course Creation for Coaches

What we'll work on:

✔️ How to create great video content

✔️ When to launch your course

✔️ How to use webinars and challenges

Plus Expert Masterclasses on topics like...

✔️ Managing the finances in your business

✔️ Aligning your offer with your target audience

✔️ Mastering your money mindset

 ✔️ Building an irresistible brand

 ✔️ How to use AI in your coaching business 

 ✔️ Hosting live and virtual events + retreats

✔️ Email list growth & newsletter marketing

✔️ Getting paid to speak

✔️ Leveraging partnerships & coaching collabs

✔️ Creating passive coaching income

✔️ How to avoid burnout as your business grows

…and more.

Plus EIGHT more modules to help you launch and grow a coaching business that is sustainable, profitable, and lights you up.

"Start here. Lay your foundation right. Wendy is successful, professional, and knowledgeable in her leadership approach to BBB. Her methods enable her clients to save precious resources and avoid the pitfalls and mistakes that cost time and money. Succeeding as an entrepreneur requires you to be at your best, and BBB's tools and resources help you at every step of your journey."

Suzanne, Certified Coach

“BBB brought immediate clarity and relief to building my business. 

Starting a coaching business can feel very overwhelming. Wendy organizes the content in BBB in such a clear and concise way… BBB has been amazing. I only wish I’d had this before I launched!”

—Susan Joy

With BBB, new coaches have gone from,
“Where do I even begin??” to…


✨ Being fully booked out in as little as one month. 

✨ Signing a book deal with a major publishing house. 

✨ Getting paid to speak on stage. 

✨ Launching successful, brand-building podcasts. 

✨ Creating resonant, inspired content on platforms that used to terrify them

✨ Growing high-scalable group coaching programs.

✨ Raising their rates to reflect the value of their coaching—so they can work less and live more.

You can have this, too.It starts with a realistic plan, a proven strategy, and support from someone who knows what it really takes to succeed.

Ready to Go From Dreaming About Making an Impact—to Actively Changing Your Dream Clients' Lives?

Ready to stop stressing about whether your business is profitable, and create a strategic plan to reach your revenue goals with ease?

Ready to stop doubting yourself and build a wildly successful coaching business that lights you up?

Join us inside the BUSINESS BUILDING BOOTCAMP

6 Months of Practical Support, Strategic Coaching, & Personalized Guidance to Build a Successful Coaching Business You Love.

✔ Weekly LIVE Office Hours Coaching With Wendy
✔ BBB Accelerator
✔ Startup Launch Kit
✔ Time-Saving Checklists, Templates, & Cheat Sheets
✔ Expert Masterclass Vault
✔ Monthly LIVE Copy Call
✔ BBB Coach Community Access
✔ Community Book Club
✔ Regular BONUS Trainings, Masterclasses, & Guest Expert Sessions

YES, THIS IS EXACTLY WHAT I NEED!

“BBB is GOLD for a hungry new coach!

When I first heard about BBB, I thought this would be a great way to boost my business after completing my certification… and it has exceeded my expectations!

ALL the pre-recorded modules are fabulous, and having access to Wendy’s Time-Saving Tools & Templates has been so helpful." 

"But BBB is not just the content.

The Office Hours coaching calls and Masterclasses never fail to amaze me… I’m not a native English speaker, and in other groups, I’ve sometimes felt lost or ‘not good enough.’ Thanks to the more intimate group size in BBB, I feel comfortable sharing and asking questions… Like I’m among friends. 

Wendy is an experienced, extraordinary coach. She’s a real role model who just *gets it.* She sees you and knows exactly what you need to move forward in any moment. 

After BBB, I feel confident in my skills as a coach and a business owner. It’s crazy to think that three months ago, I was terrified of even showing up on social media… Now, what used to be stressful and scary is joyful! 

From my marketing strategy to my money mindset, BBB has refuelled me and solidified my belief in my business. I’m charging well for my coaching. My website is launching next week. I’m feeling confident in all the work I’ve done, and I now know how to adjust and evolve as I go.”

—Charlotta Gustavsson, Certified Coach

LET’S GET DOWN TO BRASS TACKS

Is BBB right for you? 

BBB is for ambitious new coaches who are done agonizing over what to do next, tired of spinning their wheels, and ready to start making real money and real impact.

Applicable to a wide range of ‘types’ of coaches, BBB sets you up to build a thriving, profitable coaching business from the ground up, without the uncertainty and trial-and-error of going it alone.

This program is for you if…

➔ You’re a new (or newish) coach who wants hands-on, strategic guidance with setting your business up for long-term success.

➔ You’re fresh out of your certification and looking for guidance on what comes next.

➔ OR…You’ve been building your business for a few months or even years… but it’s not going to plan. You’re ready to buckle down, get strategic, and get the kind of results you know you’re capable of.

➔ You’re ready to start earning a profit with your coaching, ASAP.

➔ You’re practical, determined, and not afraid to put in work upfront to reach the revenue, freedom, and impact you want.

➔ You’re done with the DIY route and ready to shift from piecemealing your business plan to getting personalized guidance and resources.

Here's What We’re NOT Going To Do…

I'm not going to tell you that if you just "raise your vibration" and "step into your CEO energy," clients will magically appear.

I'm not going to promise you'll make six figures in 90 days if you just follow my "secret formula” or plug all your ideas into my magical Custom AI GPT.

I'm not going to pretend that everything is a mindset problem—because honestly, the market HAS shifted. Algorithms HAVE changed. Buying patterns ARE different than they were in 2019. AI is here to stay. This is fact, not opinion.

And I'm sure as hell not going to sell you a $15,000 program where you're one of 500 people and you never actually get personalized guidance.

 

Still With Me? Then Here’s What We WILL Accomplish Together…

Building a successful coaching business in the current online business world requires strategy, adaptability, and real, focussed work.

But it doesn't have to take you five years of expensive trial and error.

It doesn't require a massive team, a huge following, or going viral.

And it absolutely doesn't require you to sacrifice your sanity, your boundaries, or your life to make it happen.

Join the BBB, show up consistently, put in the effort, lean on me and our intimate community for guidance and direction…

…and I am CONFIDENT your coaching business will transform in these next 6 months.

THIS IS WHAT I'M LOOKING FOR! SIGN ME UP!
Sound Like You? Get started TODAY for as little as $499 when you choose one of these accessible investment options…

6-Month All Access Pass

$2897 USD

One-Time Payment

LET'S GET STARTED!

6-Month Payment Plan

$499 USD x 6

6 Monthly Payments - Immediate, Full Program Access Included

I CAN'T WAIT!
If you're a Canadian resident, contact me for Canadian pricing.

Join Confidently With My 7-Day Money-Back Guarantee. 

While I'm very confident you'll love BBB, I recognize that BBB is an investment in you… and especially in the early stages of your business, that can be scary! 

I want you to feel 100% confident joining us. That's why I offer a full refund within 7 days of joining BBB if it doesn't meet your expectations.

Take a look around the course and community, dive into a few lessons, and join us for a live Office Hours Call. If it's not for you… just let me know! I’ll refund every cent, no hard feelings. 

STILL READING?


If you've made it this far... Some part of you deep down knows you're READY to take the next big step in building your business.


It's not lost on me that investing in yourself—especially before your coaching business is turning much of a profit—can be terrifying.

I know where you are, because I've been there. I remember the uncertainty. 

The self-doubt. The fear of failure... of having to admit defeat, to go back to my old career, to tell my family that I was wrong.

I've been in your shoes. And THIS is the exact programme I desperately wish I'd had back then.

I craved:

  • A proven, adaptable process to reach my goals—something that would allow me to stop guessing and start building real momentum.
  • An intimate, safe, collaborative community of peers who could understand my drive, connect over shared experiences, and cheer each other on.
  • A strategic advisor who'd already been where I wanted to go (and whose rates didn't resemble a year of university tuition).

 

I knew there had to be an easier way... but it was up to me to find it on my own.

I didn't have anyone to help me create efficient systems and shortcuts or to steer me away from time traps and money grabs.

But you can.

Time and time again, I've heard from BBB members that this program pays for itself in a matter of weeks to months—because I'm giving you tactical, tangible strategies to start making money and impact as a coach, straightaway.

I've packed this programme with EVERYTHING you could possibly need to get your coaching business off the ground... and if a topic comes up that you need additional support with? As long as it's within my wheelhouse, I'll add it!

Plus, with the 7-Day Money-Back Guarantee... there is literally zero risk to giving it a shot.

So, what do you say?

Are you ready to take your coaching dreams seriously?

Are you ready to see how far you can go with a rock-solid strategy, a bank of tried-and-tested tools, and an experienced mentor with a proven track record of success?

Take my hand. We’ve got this.

“A MASSIVE shift… I’m so thankful!”

I was feeling stuck in my business. I had done all the ‘basics’ but couldn’t shake that, ‘What now?’ feeling. I had a lot of ideas but clue how to execute them. BBB was the ‘how to’ I was looking for. Wendy’s simple tactics and weekly coaching makes it easy to stay on track and implement. She’s done what you want to do successfully, and her coaching leaves you feeling empowered with practical action items. Through BBB, I got unstuck and gained momentum. I’m relaunching a website that’s more authentic to ME, promoting a new freebie, getting out of my networking comfort zone, and I am preparing to launch a course. That’s a massive shift from where I started!”

Rina Bowring, Certified Coach

“BBB is practical, clear & easily digestible. It’s helped me make sure I stay on track in building my coaching business.

BBB helped me get back to basics, remove the guesswork, and start to strategically lay my business out. Wendy’s shared experiences—her mistakes, do’s, and don’ts—are invaluable. Getting her perspective as an experienced coach and successful business owner is reassuring. The layout of the programme is super user-friendly, and the community is great. I love that we’re all at slightly different stages of launching/running our businesses. It’s helpful to hear what questions come up for other people and learn from each other.”

Susan Hodgson, Certified Coach

Join us inside the BUSINESS BUILDING BOOTCAMP

6 Months of Practical Support, Strategic Coaching, & Personalized Guidance to Build a Successful Coaching Business You Love.

✔ Weekly LIVE Office Hours Coaching With Wendy
✔ BBB Accelerator
✔ Startup Launch Kit
✔ Time-Saving Checklists, Templates, & Cheat Sheets
✔ Expert Masterclass Vault
✔ Monthly LIVE Copy Call
✔ BBB Coach Community Access
✔ Community Book Club
✔ Regular BONUS Trainings, Masterclasses, & Guest Expert Sessions

YES, THIS IS EXACTLY WHAT I NEED!
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"Wendy is a no-nonsense seasoned coach & businesswoman. She helped me get into action by offering the practical steps and mindset shifts required to set me up for success as a coach.
I feel more confident in my packages, my approach, my prices, and myself as a successful entrepreneur. 
Wendy is extremely generous with her know-how. Get your business started off on the right foot! Her coaching will get you there a lot quicker than fumbling around by yourself (ask me how I know...)"

Susan Larkin, Certified TNM Coach

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"The content library in the BBB alone is worth the price of admission!
But the access to Wendy’s expertise, other coaches, and the expert business-focused and practical masterclasses is pure GOLD!
The BBB is exactly what all solo coaches need. No matter where they are stuck, there’s a video or template for that!”

Karen King, Certified TNM Coach

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"I LOVE the templates and checklists, so helpful when you have a million ideas but don't know where to start. Getting started on writing out the contract would have normally stopped me from moving forward - but with Wendy's help I was able to sign my first 1:1 client last week!"

Stephanie Brislin, Certified TNM Coach

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"Everything about the BBB program was so helpful and exactly what I was looking for. Thank you for being a leader and sharing what you've learned so it isn't so hard for beginning coaches. And thanks for saying this is hard and reminding us to not give up!'

Anne Shubert, Certified TNM Coach

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"When I finally decided that coaching was the career path for me I was SO excited but also overwhelmed! I didn’t know where to start. Working with Wendy was the best business decision I have made. Not only did she guide me with the proper steps and tools needed to start a coaching business, but she also kept me accountable. I have saved so much time, money, and frustration by working with Wendy."

Aly B., Certified TNM Coach

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"Another vote for Wendy's awesome BBB...perfect way to work up to the more complicated business, marketing, or coaching ideas you might be tossing around! I've owned my own small biz for 20+ years but not a coaching biz and Wendy & BBB is perfect for putting coaching-specific business strategies into place.”

Carol Ray, TNM Certified Coach

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"I felt like I needed more guidance with my business as this was all very new to me and I found myself getting stuck in the weeds with all the advice and possible avenues. The BBB program and Wendy's coaching has really helped give me the direction (and accountability) that I need to get some momentum. If you're just starting out and feeling overwhelmed, I highly recommend taking advantage of this program!”

Jenny Jones, TNM Certified Coach

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"Wendy is highly professional, accomplished, and a top earner in her field. With BBB, she is not only taking you behind the curtain so to speak to see how it is all done from naming your business and creating a website to booking and running client sessions, but she's literally even giving you customizable templates for client agreements and worksheets."

Martha Wright, Senior Certified TNM Coach

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"Joining Wendy’s BBB was exactly what I needed to feel like I could get my head above water in starting my business. The information provided is incredibly useful and practical. Why reinvent the wheel when someone’s already done it for you? She’s removed a lot of the overwhelm while offering such tried and tested information. I've done more for my business in the past 3 months than the last year."

Raquel Reid, Certified TNM Coach

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"The ROI on the BBB is obvious to me after just a couple of months inside the program. Before I joined the BBB, I was tossing money out left + right for piecemeal support. I've let all of that go now, and it's comforting to know everything I need is either in the course library or just an Office Hours question away. I have my one-stop shop for business support in the BBB. So worth it!

Jeannette Levitt, Coach

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"I really enjoyed my time in the BBB program. The content and coaching are exactly what a new coach, or any coach looking to boost their business, needs!"

Tessie Ann, Certified TNM Coach

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"I just want to say thank you. Your program and your guidance helped me get to a place in my business that would have taken me years to reach on my own. I’ve learned so much, and I’m incredibly grateful for the time I’ve had in BBB and the support you’ve given along the way.

Cole Harvey, IFS and TNM Coach